We Analyzed 24 HVAC Contractors’ Facebook Pages. Here’s What Consistent Posting Actually Does.

Most HVAC contractors I talk to say the same thing: “I know I should be posting on Facebook, but I don’t have time.”

Fair enough. You’re pulling furnaces out of basements and running emergency calls at 2am. Social media’s not exactly top of mind.

But here’s the thing — your customers ARE on Facebook. And when they need a new system or their AC dies in July, they’re going to call whoever they’ve been seeing in their feed.

So we decided to look at the numbers. Not hypotheticals. Not “best practices.” Actual data from 24 HVAC contractors we managed social media for.

What We Measured

We compared each contractor’s Facebook performance before we started posting versus after. Same pages. Same markets. The only difference: we started posting branded video reels 3 times a week instead of whatever they were doing before (usually nothing, or a random photo once a month).

The Results

That’s the number that matters most. Messages on Facebook are people reaching out — asking for quotes, checking if you service their area, wanting to schedule. That’s revenue walking through your door.

Before we took over, these 24 contractors received 215 messages total. After? 986.

This one’s about visibility. Facebook’s algorithm buries text posts and static photos. It pushes video — especially short-form reels. When we shifted these contractors from occasional photo posts to consistent branded video reels, views jumped from 1,594 to 10,599.

More views = more people seeing your name, your truck, your logo. That’s how you stay top of mind when the AC quits.

This is the unsexy stat, but it’s the foundation. Most of these contractors were posting once a month — maybe. Some hadn’t posted in six months. We moved them to 12 posts per month, every month, on schedule.

Consistency is the whole game. Facebook rewards pages that show up regularly. It punishes pages that post once, disappear for three months, then post again.

Want to see what this looks like for your business? Start a free trial and we’ll build your first 12 branded reels.

The Full Picture

These are real numbers from real contractors across multiple states. Not projections. Not “potential results.” This is what happened.

What This Means For You

You don’t need to become a social media expert. You don’t need to learn video editing or figure out what to post. You just need to show up consistently with professional content that looks like your business.

That’s what we do. We create 12 branded video reels every month — your logo, your phone number, your business name — and we post them for you. Three times a week. On schedule. You don’t touch it.

The contractors in this data didn’t suddenly become marketing geniuses. They just stopped trying to do it themselves and let us handle it.